A Festival of Connections
Art Direction
Problem
Millennials are not engaging to their fullest potential at music festivals, they spend most of their time on their phones and don't reach out to new people.
Insight
Festival goers already have things in common with other attendees, but they have a hard time reaching out to others.
Solution
A festival with tons of free items and activities, but in order to get access festival-goers must connect with a complete stranger each time.
